Thursday, February 25, 2010

Has Like-Ability Trumped Education in Today's Corporate Model? (and Other Considerations)

by Melissa Crawford

I have been contemplating what makes a great innovator, and have been drawing inspiration from our past speakers in the Scheinfeld Center's Enlightened Entrepreneurship Series.  All have different business ideas and have experienced a wide range of successes, and yet I can't help but harp on the resounding commonalities that these speakers share that might offer us some insight into what it takes to be a truly great innovator and entrepreneur.

Has Like-Ability Trumped Education in the New Corporate Environment?
As much as I hate to admit it, all of our highly successful speakers (making hundreds of millions annually) either have had no formal education, or find that formal education is not the most important contributing factor to success.  While they all hire highly educated people, all of our speakers would agree that being a "people person," having an ability to work in teams, with minimal supervision, and having a passion outside work is the key to getting hired. I suppose you have to have personality and like-ability. In fact, Yvon Chouinard (founder of Patagonia) stated his hiring criterion this way, "If I don't want to have dinner with you, then I won't hire you."  This represents the new culture of the corporate world - putting ultimate emphasis on creating a positive and fun environment that fosters freedom and innovation.

Does Hearing "No" Incite a Visceral, Competitive Response?
All of our speakers may have heard the word "No" a million times.  If they had listened to the naysayers, perhaps they'd be cleaning toilets for McDonald's.  What type of person hears the words "You can't do that" and responds naturally and emphatically with "Oh yes I can!" as opposed to getting discouraged.  This is a passionate person, who believes with every fiber of their being in their idea.  They are on an unstoppable mission, and race past obstacles.  I recently toured the research lab of Wayne Rosing (former head of engineering at Google).  He is building telescopes for planetary research during what he has coined his "refirement."  He builds the telescopes to the specifications he needs because those kind of telescopes don't exist, and was told it couldn't be done.  Well, he did it anyway, and it works. Yvon Chouinard wanted to use organic cotton, but no one was growing organic cotton, so he bought a farm and grew it himself.  If it doesn't exist, build it yourself.

Failure is Always an Option, But Do You Allow it to Affect the Path You're On?
Most of our speakers have touched on becoming highly successful too fast, or making huge mistakes, almost losing everything and starting all over only to be even more successful.  They just come back with the same idea only tweaked slightly to avoid the same mistakes.

Do You Have a Limitless Stash of Ideas in Your Brain?
There is no denying the unique brain power of innovators.  I find the true entrepreneurial mindset is almost genius-like with an endless supply of ideas, not all of which will ever be developed.  Most focus on a single project, and when that's complete, move on the next.  Not only that, their ideas are game-changing and mostly disruptive.  This is a very distinct and recognizable quality in entrepreneurs - and you can easily distinguish the idea person (seemingly more right-brained) than the non-idea person.  Most non-idea people are very happy doing the legwork for idea people.  Which kind are you?

Are Your Ideas Linked to a Greater Purpose?
The most inspirational innovators are those with ideas linked to a purpose outside their own benefit.  Take Wayne Rosing, for example.  His research project is a privately funded foundation existing for the sole purpose of building a world-wide network of telescopes for scientific research and research-based education.  What's in it for Wayne?  Nothing.  Just the sheer enjoyment of working on his passionate idea.

These entrepreneurs and innovators have vision and are driven everyday by the challenge of making this vision come to life, come hell or high water.  Now that's inspiring!

Wednesday, December 16, 2009

Top 10 Small Business Trends For 2010



Here at the Scheinfeld Center, we'd like to think we have our finger on the pulse of the local business community - but so much so that we would put ourselves out there with predictions for business trends in 2010?  We decided to take the risk and be proved wrong later!  After all, we are entrepreneurs and are willing to step off the cliff now and again.  So, at the risk of making fools of ourselves, here goes:

10. More Pet Pampering Products
9. Cheap & Chic: Offering discounted but stylish products, services and pricing that make "Cheap Chic."
8. Cloud Computing
7. Surge in Innovative Liquors
6. Electronic Medical Record Storage and Services
5. Green Energy Businesses
4. More Green Car Purchases
3. Local Food & Product Consumption Surge: Emphasis on 100 mile radius consumption
2. Rise in "Accidental Entrepreneurs":  Stay at home moms and out of work folks will start their own businesses out of necessity.
1. Geo-Based Electronic Marketing  iPhone apps

Happy New Year!

Friday, October 16, 2009

Lunch with Wayne Rosing



by Melissa Crawford

You may not know the name or face, but Wayne Rosing is one of the most fascinating and interesting people I have ever met.  With such a rich (and perhaps famous) history in technological engineering, he commands the room with war stories and vignettes of a personal journey hardly imaginable.  Working with Steve Jobs, he launched the "Lisa Project" at Apple which is the precursor to the mac. He developed Java at Sun Microsystems, and built the Google engineering team to what it is today.  He is a techno-geek's dream date!  I had the privilege of having lunch with Wayne at his telescope lab yesterday (where it is his hobby to build a science institute!), to lay the foundation for our upcoming Enlightened Entrepreneurship Series event on November 20.  He is charming, relaxed, off-the-scale intelligent, and funny.  I can't wait to hear more of his story, skillfully elicited by our moderator, Jacques Habra - a fellow techno-crazed entrepreneur.

RSVP if you want to come!  Hope to see you there...

Friday, October 2, 2009

The Beast: The Business Plan


by Melissa Crawford

Students keep crossing my path inquiring about business plans, so I surfed the net a little, to see if I could provide a little inspiration to those struggling through the painstaking process.

Here's one of my favorite blog entries on the subject: Writing A Business Plan - Torture & Triumph written by one of the owners of the Metropolitan Brewing company in Chicago, IL. She said:

Learning how to write this business plan was an agonizing process of self-motivated reading, researching, sifting, guessing, doubting, crying (well, that was mainly me), arguing, and endless hours of typing. Each new section was loaded with new information to learn and new questions to ask. We learned. We asked. And, as each section was finished, we realized that we’d gained more confidence about our brewery and how we planned to run it. I’ll be damned if we weren’t actually gaining confidence in ourselves, too...In the end, you have in your hands this document that is your playbook; your strategy to succeed as a business owner.

Whether you're just starting out with your plan or looking to revise and update it, start by viewing some FREE sample plans at bplans.com or explore business plan software applications such as FastTrac or Businesss Plan Pro.

One really useful FREE planning site by the Small Business Administration is the SBA Business Planner.

Your best bet, though, is to study and hash out the details of a plan in our Business Plan Development course (BUS/PRO 208) with Professor Van Dam or look for a Business Plan course in your area.

Soon I am off to the annual conference hosted by the National Association of Community College Entrepreneurship (NACCE) in Chicago...so maybe I'll stop by that Chicago brewing company and thank them for inspiring us to finally tackle that beast!

Economic Outlook Improves After Third Glass of Wine


by Melissa Crawford

The truth is, I wouldn't be able to see straight after three glasses of wine, but one with dinner on a Friday night does wonders during a flagging economy. It's not surprising that sales in affordable luxuries are up despite one of the worst economic downturns in our lifetime.

Recently the IMF (International Monetary Fund) released its much anticipated economic outlook report. In short, the report finds that although a recovery is taking place, the global economy still has a long way to go before it’s in the black. Led by a resilient Chinese economy, the U.S. has started to slowly pull itself out of the recession, even as unemployment hits record numbers.

While it may be premature to buy that brand new BMW or that gold watch, it's definitely time have that extra glass of wine with dinner at your favorite local hangout.

Cheers!

Monday, August 17, 2009

From Martians to Mom & Pop: Is there a Common Denominator to Entrepreneurs?


by Melissa Crawford

In 2003, when I was a parent at Santa Barbara Montessori School, I was asked to be a driver for an unusual excursion to the Jet Propulsion Laboratory (JPL), a NASA lab established by the California Institute of Technology, in Pasadena. One of the parents (a real rocket scientist) arranged for the school to visit and observe the finishing touches being placed on the Spirit, a Rover that was part of an imminent Mars Exploration Mission. The highlight of the trip was standing on a box to peek through a window and watch the “surgeons” working on the Rover in a clean room. It was an awesome sight, to see the little go-cart being built with such fanfare, and care. It gave the Spirit launch special meaning to all of us a few months later, and as far as I know, the Spirit is still roving around Mars, collecting data.

Who dreams up the Rover concept and what do we have in common? Is a rocket scientist really any different from the restaurateur who invents a new recipe, or the computer repair shop that “makes it work?”

When you boil it down, here are some common traits of entrepreneurs in any sector:


  • Entrepreneurs are in touch with the part of their brain that fuels imagination.
  • They always question existing ways of doing things, and consider how they can do it better.
  • Entrepreneurs are fearless positive thinkers. Failure is just a little bump in the road.
  • They have a penchant for staying on the cutting-edge of their industry. They take the initiative to keep abreast of new developments.
  • Entrepreneurs keep the big picture in the forefront, and lead teams to take care of the mundane.
  • They are driven by intense passion to get up in the morning and push their idea until is works.
  • Entrepreneurs are never finished. There is always a new idea on the horizon, or several. They are endless idea machines!

Even if your idea seems small compared to the Rover, you could revolutionize your industry and that’s what entrepreneurship is all about – making “your” world a better place. So don’t let anyone tell you that you’re no rocket scientist – look at all you have in common!

Monday, July 27, 2009

Who Has Time To Think Anyway?


by Melissa Crawford

We've heard that in order to be happy and successful, you have to find your passion, and drive your life and business by your passion. What if you already have a business and life driven by passion? What's next?

Thinking. That's right. After all, what leads to innovation and planning sound strategies for your future? Thought. Meaningful thought. Objective thought. But, haven't we moved away from believing in the value of thought? What would your boss say if every time she walked past your desk, you were staring into space, thinking?

I remember back in the 70's, when my father worked for IBM, he brought home these neat little bright orange desktop plaques. Each one said "THINK" in a different language. Was IBM onto something? Was "thinking" the cutting-edge concept of the 70s?

I suppose I should consider making thinking a priority, but I have to run. I've got three back-to-back meetings today, followed by a networking event, and a report due Friday. I have to tweet, blog, update the website and run an educational program. I'll add "thinking" to my to-do list, and when I get around to it, I'll let you know.